> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cognerd.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Your Brand and Run Your First AI Analysis

> Step-by-step guide to adding a brand in CogNerd and running your first AI visibility analysis across ChatGPT, Claude, Gemini, and 10+ platforms.

Adding a brand is the first thing you do in CogNerd. Once your brand is registered, you can run an AI visibility analysis to see how — and whether — your brand appears in AI-generated answers across ChatGPT, Claude, Gemini, DeepSeek, Grok, and more. The whole setup takes under five minutes, and your first analysis results start streaming in shortly after.

<Steps>
  <Step title="Sign in to CogNerd">
    Go to [app.cognerd.in](https://app.cognerd.in) and sign in to your account. If you don't have an account yet, create one from the same page.
  </Step>

  <Step title="Open the Brands dashboard">
    In the left sidebar, navigate to **Brands** or go directly to `/dashboard/brands`. This is where all your registered brands live.
  </Step>

  <Step title="Add a new brand">
    Click **Add Brand** and fill in the two required fields:

    * **Brand name** — the name of your company, product, or personal brand exactly as it appears publicly (e.g., "Acme Corp")
    * **Website URL** — your primary domain (e.g., `https://acme.com`)

    Click **Save** when done.

    <Note>
      You can add multiple brands if you manage more than one. Each brand is tracked and analyzed independently.
    </Note>
  </Step>

  <Step title="Run a Brand Analysis">
    With your brand saved, click **Run Analysis**. This triggers a full Brand Analysis, which does two things:

    1. **Scrapes your web presence** — CogNerd crawls your site and public brand signals to build context
    2. **Queries AI platforms** — it asks ChatGPT, Claude, Gemini, and 10+ other platforms about your brand and records every mention, citation, and recommendation

    <Warning>
      Each Brand Analysis costs **30 credits**. Make sure you have enough credits before running. You can check your balance under **Credits** in the sidebar.
    </Warning>
  </Step>

  <Step title="Watch results stream in">
    Results appear in real time as the analysis runs — you don't need to wait for it to finish or refresh the page. You'll see your AI Visibility Score, a platform-by-platform breakdown, mention counts, and source attribution as data comes in.

    The full analysis typically completes within a few minutes depending on the number of platforms queried.
  </Step>
</Steps>

<Tip>
  Run a Brand Analysis right after adding your brand to get a baseline visibility score. You can then compare this score after deploying GEO files or publishing new content to measure your progress.
</Tip>

## What happens next

Once your brand is added and analyzed, you're ready to:

<CardGroup cols={2}>
  <Card title="Track competitors" icon="users" href="/guides/track-competitors">
    Add competitor brands to see how your visibility compares side by side.
  </Card>

  <Card title="Generate GEO files" icon="file-code" href="/guides/generate-geo-files">
    Create llms.txt, schema.org markup, and other files that help AI models understand your brand.
  </Card>

  <Card title="Create optimized content" icon="pen-nib" href="/guides/create-content">
    Generate AI-optimized blog posts that improve your brand's footprint in AI answers.
  </Card>

  <Card title="Run an AEO report" icon="chart-bar" href="/guides/run-aeo-report">
    Get a full Answer Engine Optimization audit with a scored readiness report.
  </Card>
</CardGroup>