> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cognerd.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Competitor Brands in AI Search Results

> Add competitors to CogNerd and get side-by-side AI visibility scores, platform breakdowns, and mention counts to find gaps in your own brand's coverage.

Knowing your own AI visibility score is useful, but it only tells half the story. By adding competitors to CogNerd, you can see exactly how your brand stacks up against others in your space — on the same AI platforms, using the same scoring methodology. The competitor view shows you where rivals appear in AI answers and you don't, which is where your biggest optimization opportunities are.

<Steps>
  <Step title="Go to the Competitors dashboard">
    In the left sidebar, click **Competitors**, or navigate directly to `/dashboard/competitors`.
  </Step>

  <Step title="Add a competitor">
    Click **Add Competitor** and enter the competitor's brand name — use the name as it publicly appears (e.g., "Notion", "Linear", "Salesforce").

    Repeat this for each competitor you want to track. There's no hard limit on the number of competitors you can add.

    <Note>
      CogNerd tracks competitors on the same AI platforms it monitors for your own brand, so comparisons are always like-for-like.
    </Note>
  </Step>

  <Step title="Review the side-by-side comparison">
    Once competitors are added, the dashboard displays a comparison view with:

    * **Visibility scores** — your brand's score versus each competitor's, all on the same 0–100 scale
    * **Platform breakdown** — which AI platforms mention each brand, and how often
    * **Mention counts** — total number of times each brand is cited across all platforms

    Use the platform breakdown to identify which AI systems your competitors appear on that you currently don't.
  </Step>

  <Step title="Find and act on gaps">
    Look for platforms where a competitor has a strong presence but your brand shows little or no visibility. These gaps represent the clearest opportunities to improve.

    Common next steps after identifying gaps:

    * Generate or update your [GEO files](/guides/generate-geo-files) to improve how AI models read your site
    * Publish [AI-optimized content](/guides/create-content) that targets topics your competitors rank for
    * Run an [AEO report](/guides/run-aeo-report) to find structural issues holding your brand back
  </Step>
</Steps>

<Tip>
  Add your top two or three direct competitors first rather than a large list. A focused comparison is easier to act on and gives you a clearer picture of the competitive landscape.
</Tip>

<Info>
  Competitor data updates on the same schedule as your brand's analysis. Re-run your Brand Analysis periodically to get fresh visibility scores for everyone in your comparison.
</Info>