The Competitors dashboard lets you track how your brand performs against specific rivals across all AI platforms CogNerd monitors. Rather than guessing where competitors appear in AI-generated answers, you get a structured side-by-side comparison — covering visibility scores, mention counts, citation rates, and sentiment — so you can see exactly where you lead, where you trail, and where to focus your optimization efforts.Documentation Index
Fetch the complete documentation index at: https://docs.cognerd.in/llms.txt
Use this file to discover all available pages before exploring further.
Add competitors
Go to Competitors
Navigate to Dashboard → Competitors. If you haven’t added any competitors yet, you’ll see a prompt to enter your first one.
Enter a competitor
Type the competitor’s brand name and website URL. CogNerd uses both to identify mentions accurately, especially for brands whose names are also common words.
Save and track
Click Add Competitor. CogNerd begins including this brand in your next analysis run. Competitor data does not populate retroactively — it appears in analyses run after the competitor is added.
The number of competitors you can track simultaneously depends on your plan. Check Settings → Plan to see your limit. Competitor tracking does not cost additional credits — competitor data is collected as part of your standard brand analysis (30 credits).
Read the comparison view
Once you’ve run at least one analysis with competitors added, the Competitors dashboard shows a comparison table with one column per brand — your brand plus each competitor.Comparison table
Each row in the table represents a metric measured across all AI platforms:| Metric | What it shows |
|---|---|
| Overall score | The 0–100 AI Visibility Score for each brand |
| Total mentions | Number of times each brand appeared in AI-generated responses |
| Citation rate | Percentage of responses that cited or linked to each brand’s website |
| Sentiment | Dominant sentiment (positive / neutral / negative) across all platforms |
| Platform coverage | Number of distinct AI platforms where each brand appeared |
Platform-by-platform breakdown
The platform breakdown view shows how each brand performs on each individual AI platform — ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity, Microsoft Copilot, You.com, and others. This is where you spot the most actionable gaps. For example, if a competitor scores 75 on Perplexity while you score 20, that’s a platform where they have structured their content or citations in a way that Perplexity’s AI engine strongly prefers — and a specific target for your next optimization cycle.Score trends
If you’ve run multiple analyses with the same competitors tracked, the trend chart shows score trajectories over time for all brands. Use this to:- Confirm that your optimizations are closing a gap with a specific competitor
- Detect when a competitor pulls ahead suddenly — often a signal they’ve deployed new content or GEO assets
- Identify which platforms are most volatile versus stable
Interpret the data
A competitor has a much higher score — where do I start?
A competitor has a much higher score — where do I start?
Open the platform breakdown and find the platforms where the gap is largest. Then run an AEO Report to identify structural issues in your own setup — missing schema, low citation authority, or content gaps. Start with GEO Assets to give AI crawlers a clearer picture of your brand, then use Content Studio to publish content that matches the queries where your competitor appears and you don’t.
A competitor has a lower score but higher citations — what does that mean?
A competitor has a lower score but higher citations — what does that mean?
It means AI models are linking to their content as a source but not necessarily recommending their brand by name. This is sometimes a sign that their website has high authority in AI training data but their brand identity is less distinct. You can learn from their citation sources while building stronger branded mentions for yourself.
A competitor appears on platforms where I have zero score — what should I do?
A competitor appears on platforms where I have zero score — what should I do?
Zero-score platforms are your clearest gaps. Study what content the competitor has published that causes AI models on that platform to surface them. Use Content Studio to create similar content optimized for your brand, and deploy GEO Assets so the platform’s AI crawlers can index your site correctly.
My score is higher than all competitors — is there still value in tracking them?
My score is higher than all competitors — is there still value in tracking them?
Yes. Competitor tracking is most valuable over time, not just as a snapshot. A competitor who is rising quickly may close your lead before you notice. Keeping them tracked lets you see their trajectory early and respond before the gap narrows.